Pay Per Click (PPC) is an online advertising format that allows you to buy your way to the top of search results pages. Clients typically use both Google and Yahoo! as their primary outlets for PPC. PPC is a highly targeted intelligent form of advertising.

 

You choose keywords or phrases you would like your site to be associated with when a search is performed. Clients can decide how much they are willing to pay each time a person clicks on the search results. The more you spend the higher you appear on the listings and the more frequent.

Searching for ‘Hotels in Wales’ results in a large subset of results.

 

 

Look at the top of the page labelled as ‘Sponsored Links’ or ‘Sponsor Results’. These are examples of PPC advertising.

It is quick, easy and simple. It is also very easy to budget costs and control your marketing activities. Running a PPC campaign teaches you a lot about your customer and their online searching habits.

Using our website statistics package you can quickly monitor how many clicks and referrals your spend is getting you. Watch what the user does as they browse the website and which keywords are driving results.