artena solutions

Blog your way to success

How to use blogs on your website

Blogging is becoming more and more popular, but does it have a role in business, or is it just for spotty teenagers?

What is a blog?

A website blogA blog is a journal that is placed on or linked to from a website.  The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”
 
Users themselves typically update Blogs regularly.  Often their blogging efforts are monitored and approved by the website owner.  Postings on a blog are almost always arranged in chronological order with the most recent additions featured most prominently.

So how can we use a blog on our own website?

  • As a work diary updated in-house by your staff
  • As a daily pulpit
  • As a collaborative space
  • As a political soapbox
  • As a breaking-news outlet
  • As a collection of links
  • As a memos to the world

Therefore, to summarise in simple terms, a blog is a website, where you write stuff on an ongoing basis.  New blog postings show at the top, so your website visitors can read what is new.  Then they comment on it or link to it or email you.


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